It's made by a BMW "partner" company in Europe, BMW does not make it, they just provide the boxer engine. Quads like this are street legal in most parts of Europe. I saw a Polaris quad on the street in Madrid, Spain two weeks ago. It was just bizarre to see it in the midst of all the other cars, but it had a license plate. It would be a huge advantage in Europe as far as maneuverability, fuel costs, parking, etc. but it will never get past the US DOT regulations.